In today’s day and age, there is no denying the relevance of social media. Whether you are a business or an individual selling a smaller product, social media is a great way to stay connected and interact with the world around you. According to Social Media Examiner, 90% of all marketers say social media marketing has increased their business exposure. Not only that, 66% of marketers that spend as little as six hours per week on social media have seen many more opportunities to grow their brand. You might still be asking; Do I really need to use it? Yes. Yes, you do, here are some reasons why:
Part of what makes social media channels such as Facebook and Instagram effective marketing tools is the interaction that you are able to have with your customers. The more you interact with your customers, the more you understand them. When you understand them, you can create much better content and more compelling posts.
A recent study conducted by the Pew Research Center found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Having access to all these customers helps you boost traffic. It provides an opportunity for the public to find your web content and click through your site. Not only will it boost your traffic numbers, it will bring in the type of visitors you want to attract.
Having a strong presence on social media can give your business the opportunity to have authentic engagement with its customers. You can help customers by answering their questions, entertain and inform them with relevant content and form bonds over shared interests.
Your business will be able to tell which pages are consistently earning traffic and which are getting no views at all. Driving traffic to your optimized pages will allow them to climb much faster. Where does your business rank? Use NMG’s free business scanner here.
According to the University of Southern California, 78% of iPhone owners say they could not imagine having a different phone. How could Apple possibly accomplish this statistic? Brands with active social media profiles have more loyal customers. When you are taking the time to provide your followers with useful information, entertainment and help, you are showing that you value those customers. Customers will notice that you care about the content you are posting and will follow you over the competitor.
The more frequently you post, the better. Customers want to have a reason to interact with a business. The key to increasing your customers online is interacting with them via posts such as images, links, videos, and so much more.
One of the most common reasons a business might be on social media is to establish and spread awareness for their brand. According to Pam Moore, a Forbes Top 10 Social Media Influencer, 5 to 7 brand impressions are necessary before someone will remember your brand. Customers view your page and then judge your brand based on the type of content, the frequency with which you post, and the amount of value that they may get out of your business.
Your competition is already increasing their following on social media as we speak, so don’t let any more time pass. The sooner you start, the faster you see the growth in your business.