The difference between Black hat SEO and White hat SEO.
Black and white hat SEO refers to methods that internet marketing uses to gain first page rankings.
Black Hat SEO involves fraud. Their efforts include deception to increase search positions that are not moral neither authorized by search engines. They go against current search engine rules and will result in the banning of the website. White hat SEO refers to use of good practice methods to achieve high search engine rankings. They comply with search engine guidelines.
So why do people use black hat SEO? because SEO is a process and sometimes that process is grueling and a pain in the butt to follow procedure to get ranked high on the search engines- this is why a lot of internet marketing companies cost thousands of dollars. It’s optimizing your website 24/7 365 days a week.
Effects of Black Hat vs White Hat SEO
Black Hat SEO- techniques that are utilized to generate higher rankings in an unethical manner. Site will be disapproved by search engines. Site will be penalized resulting in either banning or lower placement on the search engines. Black Hat SEO Involves Keyword Stuffing, hidden text, and cloaked pages.
White Hat SEO- Involves no deception following search engines guidelines, although the website takes longer to get first page ranking than black hat strategies, the website lasts longer once it is worked up to first page listings. White hat SEO techniques include research, analysis, re- write meta tags to be more relevant, content improvement and web redesign.