EVENT MARKETING PREPARATION TIPS


Your event is almost here... Are you ready?

Your event is almost here... Are you ready?

The date of your event is quickly approaching.... Do you have your priorities in order to knock this event out of the park? Chances are you're paying to attend, and if your like most companies every marketing dollar spent needs to generate a trackable return. Guess what... if want the most ROI from your event, we highly recommend leaving your chair at home, because the best event marketers are engaging and creating memorable relationships with their audience all day long! Events are a great way to connect with your audience, promote and sell products, increase service clients, grow your business network, build your social following, conduct market research, and build your ever so powerful database... We wanted to provide you with some critical things to consider when planning your next event! You need to construct the following to MAXIMIZE your event: create specific goals for your event, have a unique sales position, know how your business stands out from the competition, have a strong call to action, and above all BE MEMORABLE!
What are the goals for your event?

What are the goals for your event?

Build a plan and work it! Events can be extremely fast paced, and the day can easily run away with you. It is essential that you have a specific plan of attack! Keep in mind you do not have a lot of time with each person you interact with so you should NOT promote more than 1-3 products and/or services per event. Target your goals around the type of audience you expect to be engaging with. Once you have a plan of attack... review your goals with other team members. Then, implement a Unique Sales Position (USP) around those goals... PRACTICE PRACTICE PRACTICE how to effectively get your point(s) across in friendly and relatable ways. Keep in mind, no one wants to be sold.. Your job at events is to have conversations... educate and inform your audience don't shove your products/services down their throat. They will quickly become irritated and walk away. The key at events is to create a connection with your audience... Find a commonality between your event goer and your company. Connections lead to relationships... Relationships lead to customers and sales.
How are you different from your competition?

How are you different from your competition?

Now that you have a captive audience, what do you want people to know about your business? How do you impact the community? What products/services do you offer that changes lives.... that people MUST have? Do you have a unique product that no one else has? Do you provide technology of software that can solve problems or save people time? Communicating how your business is UNIQUELY DIFFERENT in a clear and concise way is EVERYTHING! Educate people on how your business positively impacts others. What does your company do for others?
Do you have a Unique Sales Position (USP)?

Do you have a Unique Sales Position (USP)?

Now that you have decided to attend an event, listed your goals, and shared them with your team.... the questions you may be thinking now are..."How do I effectively implement a plan to reach my goals?" How can I make the most of my interactions with each person I encounter? How can I turn these event goer interactions into clients and customers? What do I say? Do I need a sales pitch?"...... The answer is.... No, not exactly. You do need to create a message that educates and informs people about the products and services you a promoting at this particular event, you DO NOT need to create a pushy sales pitch. You need Unique Sales Position (USP). Your USP is a simple yet effective tool that explains what your business, products, and/or services are all about in a way that focuses on the benefits people experience with your company. For example, no event goer wants to immediately hear that your company is turning profits hand over fist. We have all experienced a expo representative or colleague brag about how they just landed a new account that rakes in the dough, or that they have hit record high sales this past quarter... Although statistics are helpful and can build credibility, this should NOT be something your discussing with an event goer who just approached your table. Instead, focus on how your products and services are positively impacting your end customers. Talk about how peoples lives have been improved because of the work your company is dedicated to providing. Share a story of a client or customer who was in trouble and you were humbly able to help them get back on track. People want to hear about how you can help them... They can care less that you and your company are making money and breaking sales records... It is actually extremely distasteful to hear companies boast of themselves.
Get the Word out!

Get the Word out!

Okay... It will prove EXTREMELY helpful for you to let the world know about your upcoming event! With so many great tools available to communicate your event, you are really selling yourself short if you do not take full advantage of them. We highly recommend social media marketing platforms such as Facebook, where you can create an event for free! We also love using Eventbrite for creating your events. Email marketing is a great way to inform your followers. Post on the Crossroads Chamber website, and ask other community resources to get the word out for you.

Check back daily to review our upcoming blog on which mediums provide the best ROI for promoting your event!


We wish the very best at your next event and hope that this information was helpful! To learn how NMG can provide firm direction on your next event... Fill in what information you have below or call (866) 700-9494 and we'll be in touch.

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The date of your event is quickly approaching…. Do you have your priorities in order to knock this event out of the park? Chances are you’re paying to attend, and if your like most companies every marketing dollar spent needs to generate a trackable return.

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