What is SEO?

SEO, or search engine optimization, is simply that: the practice of optimizing your content so that search engines can find it. There are a number of ways to strategize your SEO approach, and some of them are in good practice, while some are not.

Most reputable businesses and online companies will use the former, referred to as “white hat SEO,” including Yahala Media! The flipside of white hat SEO is called “black hat SEO,” which can sometimes yield short-term positive results – at a cost.